Adam Lane CeMAP
Adam Lane CeMAPDirector

Don’t be fooled by Adam’s boyish and youthful looks. His experience in finance and the mortgage market spans over 20 years.

Previously working in the City of London and for various finance companies, Adam moved into the world of commercial mortgages and specialist funding.

With his infectious personality, Adam is a people person and has gleaned a fantastic reputation over the last few years with Pure Funding Solutions, brokers, customers and lending partners.

Adam recently welcomed his first child into the world which is a great distraction from his pain at being a lifelong Crystal Palace Fan.

Call Adam on 07967 389229

Daniel Churchill CeMAP
Daniel Churchill CeMAPDirector

Danny Churchill, as you can see from the ever-increasing silver streaks has a wealth and experience in the mortgage and property market spanning over 30 years.

Having previously worked for many well-known Banks and specialist lenders, Danny was one of the original founders of Commercial 1 Ltd and Pure Funding Solutions. A well respected and thought after Commercial and Specialist Finance Broker established in 2003.

Pure Funding Solutions continue to look after its many loyal brokers and introducers with Danny helping to cultivate new business opportunities with many local property and investment customers.

In his down time, Danny is a family man and juggles home life with his second love of sports. A keen golfer, playing to a very reasonable handicap of 18 and a long-suffering Spurs Fan.

Call Danny on 07739 901 182

Donna Queen
Donna QueenOffice Manager

Donna has been a valid member of Pure Funding for many years. Giving administrative support to The Directors and both the sales and underwriting team.

She has worked in a variety of industries over the years but has now settled firmly into the dizzy world of finance.

Her friendly personality and positive attitude has made her a very popular member of staff with her colleagues and our customers alike.

Donna is always up for a laugh and insists upon singing along to every song on the radio. A proud Chelsea fan – up the blues, which is strange as she is a proud South East London girl, now nicknamed The Chislehurst Queen!

Ian Wells
Ian WellsSenior Underwriter

Ian is one of our Senior Underwriters and is an integral part of the PFS team where his tenacity and can-do attitude is second to none. He previously cut his teeth at Platform Home Loans and has over 20 years underwriting experience in the specialist lending, commercial, bridging and development finance sector.

Ian manages a large pipeline and is responsible for underwriting and assessing a wide range of loan documentation, including valuation reports, to liaising with solicitors, investors, brokers and of course our valued customers.

Ian is a valued member of the team and his deep understanding of the underwriting process is vital in the ever changing funding landscape.

Because of this, the directors will forgive his choice of football team, the red side of North London.

Donna Robins
Donna RobinsSenior Underwriter

Donna Robins is one of our senior underwriters with over 30 years’ experience in the mortgage industry, having worked initially for an estate agent, her love of property transactions took her on to a well-known building society and then on to a specialist mortgage lender, gaining a managerial role in their underwriting department.

With her reputation as a highly experienced, yet approachable and pragmatic underwriting manager, she is a relaxed and very likeable person with years of industry experience.

Donna has a very calm manor, is very rarely flustered and these strong attributes are exactly what is required in the dynamic and evolving world of property finance

Married with a teenage daughter, in her down time Donna, also known as Judith Chalmers, loves to travel, having visited every corner of the globe, even in a pandemic she made it to Thailand and Turkey! Due to her husband’s love of Crystal Palace she supports director Adam in the CPFC camp.

Let’s Make Things Happen

Contact us to arrange a free quote from one of our experienced team.

Jaye & Suresh Sreedharan

We have been in the property investment business for over 20 years and have yet to work with a team, who are as receptive and prompt in assisting us as clients, such as Pure Funding. They work with us to make the best business decisions for our situation and what we are looking to do. They have integrity, honesty and are so easy to work with. We would not hesitate to recommend their services”

Ela Investments LTD

Robert D

“I just thought I’d like to send an email to say how I’m always impressed on how you conduct your business. You seem to take on all the frustrations that borrowing from the banks today seem to entail on behalf of your clients, it’s very gratifying . I’ve been using you for more than ten years now and wouldn’t have any hesitation in recommending Pure Funding Solutions to anyone”

ROBERT D - Brighton

B Sawyer

“I approached Pure as we have done business together in the past. The remit was to find a Bank to finance the purchase of a 3500 square foot industrial unit in Kingston, large enough to house my growing bespoke Kitchen design business and workshop. An 80% loan was achieved; amazing considering this was at the height of the credit crunch, but not surprising as I have a strong business and the guys at PFS know how to put a deal together. Excellent work!”

Brayer Design, Kingston

Yen Sanford

“Pure Funding Solution is more than just a business to me. They have beautifully aligned as a working partner to help grow a number of my businesses over the last 8-10 years. They have an innovative and dynamic team, led by Danny, that have worked tirelessly to create bespoke financial solutions for me. I can honestly say that we wouldn’t be where we are without their expertise, support and guidance. A heartfelt thanks to all the team. I look forward to working with them for many years to come.”

Lili Property LTD

Ian Ogilvie

“I have been successfully working with PFS for a number of years, raising money for my BTL investment business. I can rely on their knowledge and experience. They have always been professional and approachable, a pleasure to deal with”

Cyrus homes LTD

Kestusis N

“I have found Pure Funding Solutions to be very helpful and supportive. Daniel Churchill is my first port of call when contacting PFS and he’s always on hand to guide and explain the processing throughout the application of the loan. Nothing is too much trouble for any of the team and I am more than happy to recommend them”

Catherine Richardson

“Having worked with Pure Funding for over 10 years, I always find the team to be professional, enthusiastic, friendly and committed to providing the best possible service. They are always my first choice for the challenging cases”

Mortgage Advisor of Somerset Mortgages

Andrew Watson

“As a residential mortgage broker of 23 years I have worked with a number of master brokers for all my clients secured loan, commercial and bridging requirements and more often than not this meant ridiculously high fees for my clients and terrible customer service for us both. That was until in 2014 I was introduced to the team at Pure Funding Solutions and since then I have no need to go anywhere else as their knowledge and professionalism means that my clients get access to all the best market deals along with a customer experience that is second to none. This allows me to concentrate on my residential deals safe in the knowledge that my clients are in safe hands. Highly recommended to all”

Director of AW Mortgage Solutions Limited

Jeremy Scott

“Pure Funding is a great company to work with. All personnel are very knowledgeable and easy to deal with. They seem to be able to operate in a friendly manner whilst still showing the professionalism you would expect. I would recommend to any of my clients should the need arise”

Director of JMS Financial Group

Steve McCarthy

“I have worked with Pure Funding Solutions for a number of years now and their market knowledge, lender relationships and hard work is second to none. All the team are very personable and they are in fact a pleasure to deal with”

The Property Specialists Limited

Simon Glastonbury

“A great company to deal with; I have introduced many commercial mortgages and secured loans to them over the years and their completion ratio is excellent”

AK Partnership

Rob Winterhalter

“Great working with you guys, you always have our client’s best interests at heart and strive to successfully complete all deals. Excellent service!”


Denny Lane

“Prospect Capital are an offshore based lender who are active in the UK lending market. We are very happy to be partnered with PFS for our UK lending business, the quality of business introduced, the speed of turnaround and the professionalism with which the clients are dealt with have proven to dramatically increase the business we have written over the last 24 months. I would state that PFS on almost every occasion go above and beyond compared other brokers we deal with, they are involved from beginning to the end and this does make a considerable difference. I would not hesitate to recommend PFS”

Director Prospect Capital

Mark Posniak

“The team at Pure Funding has always been a pleasure to deal with. Their focus and drive to securing the best terms for their clients shines through in all their interaction with our team. Deals through Pure Funding tend to complete very quickly due to their understanding of our products and processes, coupled with the quality of their staff and internal systems”

Managing Director Octane Capital

Tomer Aboody

“MTF has worked with Pure Funding Solutions for many years and few businesses come with the wealth of experience and knowledge they have. They take the time to fully understand their client’s needs and are committed to achieving the correct possible outcomes for each of their clients.
Their focus on efficiency and professionalism, and consistent delivery of high quality service makes them a pleasure to work with. MTF enjoy a close working relationship with Pure Funding Solutions and we look forward to building on this relationship for many years to come”.

Managing Director MT Finance

Jon Sturgess

Pure Funding benchmark themselves in achieving exceptional customer service and ensure that they offer the best solution for their clients. Having worked closely with the team for many years we have a relationship built on core values and a customer centric proposition. Pure Funding are a credit to the lending industry.

Head Of Sales Masthaven Secured Loans

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